Arezza - Knowledge Tourism

 Travel Planning and Destination Management in the United States and Italy

The Knowledge Tourism concept brings together local customs, values, and traditions with expertise in a variety of disciplines to learn, experience and expand knowledge of the territory in a holistic program that addresses:

Community histories that take-into-account the shaping of economic development projects

Geography and historic trade routes that consider river, lake and coastal navigation, highways, wagon trails and rail routes to ensure sustainability and resilience.

Industry Commerce Agriculture and Sustainability

Places transitioning from traditional industrial and commercial activities to technologically innovative ones; in some instances, they are also able to re-establish their traditional economic activities with a successful application of the so-called knowledge economy and, in the process, becoming once again competitive in the world marketplace;

Best Experienced in the Company of Local Friends and Experts

Tourism is one of the largest industries in the world economy right up there with real estate, autos, and financial services. It is also highly segmented: business travel, meetings, cruises, family vacations, food, and wine travel, responsible, sustainable, ethical, and more.

Cultural Tourism assumes uniquely local dimensions wherever you go; the activities that you, the local or global visitor, select and, irrespective of the length of your stay, are unique of the community you are visiting and rooted into the local economy, culture and traditions.

Knowledge Tourism Means Doing and Going Where the Locals Go

The Environment the importance to a community of environmental issues and practices like energy efficiency and water conservation cannot be underestimated, especially if tourism is an important contributor to the local economy.

Educated Travelers select destinations primarily on-the-basis of cultural, gastronomic, wellness and similar preferences; increasingly, they expect that the places they visit reflect their values on key issues like recycling practices, air and water quality, as well as the availability and quality of public transit.

Business Travelers require efficient plans to meet trip objectives. This may entail visiting several locations in a compressed period-of-time to seek investment and sales opportunities. They look to Main Streets shopping and entertainment venues, Historic Districts and other community neighborhoods that have or plan to put in place energy savings measures as well as other environmental safeguards that help reduce the cost of doing business in that local area.

A Successful Destination is defined as one that develops projects built around existing facilities that need upgrading and/or expansion to manage tourism flows and local production capabilities to enhance community offerings.

Communities as Anchors for Local and Regional Travel

Cultural Anchors Museums, Theaters and other Historic Buildings located on Main Street and in Historic Districts are repositories of a community’s values and traditions. Each Local Project integrates architecture with digital media and engages visitors through interaction with local citizens.

The best way to travel is in the company of people who live and work in the places you visit

The Geography of Food

a primary source of nourishment that grows and is distributed everywhere

Adaptable Rice is the basic food for nearly half of the world’s population, it can be kept for a very long time and in the case of famine, can be a lifesaving food source. In some cultures, it is as valuable as money or gold and is an essential commodity for those living in tropical and sub-tropical climates.

Cocoa Pre-Colombians have cultivated cacao for millennia playing a fundamental role in the Maya and Aztecs’ nutrition and culture. Whatever its use, food, drink or in exchange for other goods, it was the symbol of energy, fertility and life. Today it is the main ingredient of chocolate and it is grown in over two dozen developing economies.

Coffee from the land to the coffee cup via the greenhouse, transportation, t
and the coffee bar. One of the most important drinks in the world, it is a huge source of revenue and development to the many countries that have introduced this cultivation into their agricultural development plans providing work for hundreds of millions of people.  

Essential to Our Diet

Fruits and Vegetables contain a large variety of plants with different shapes, scents and colors. Fruits and legumes have been consumed for centuries and are the symbols of myths, legends and traditions in many cultures. Cultivation began in the Mediterranean region, mainly due to it having the best climate to grow and cultivate fruits; the Egyptians, Greeks and Romans were knowledgeable of these food products but it was only from the medieval period that improvements in fruit cultivation took hold. Later, immigrants brought fruit and legumes to the American continent, resulting in their widespread cultivation. Soya and beans were found in Central and Southern Asia and in Central America respectively.

Legumes are a main food source in many emerging countries ensuring food security. As a key part of the food chain and due to their vitamin and mineral content, they are used as a substitute for cereals in the agricultural rotation system, helping prevent land depletion. Their high calorie content plays a vital role in reducing poverty and generally improve health and nutrition across the world.

Spice Routes have guided explorers in their search for these precious commodities; a journey through cultures and a unique sensorial experience. Their cultivation, preparation and use is also tied to medicine and for socio-cultural rituals, including magic. Spices and aromatic herbs have always inspired long journeys; emperors, kings, aristocrats and merchants considered them into the most luxurious product of the ancient commercial routes. In our time, spice production and trade have increased thanks to a trend in healthier eating habits.

The Seeds of Civilization Cereals have played a key role in bringing civilization and food to huge numbers of people and are the staple diet of the majority of the world’s population thanks to their nutritional properties, low cost and ability to satisfy hunger. With over 10,000 varieties of cereals and tubers, only a few have been cultivated. Farmers could address important global challenges such as sustainable growth and the fertility of marginal lands not suitable for cultivating maize, rice and wheat and help satisfy the ever-growing demand for food over the coming decades. Roots and tubers are now the second most important source of carbohydrates after cereals, containing many minerals and vitamins, and are a basic food for over a million people in emerging countries. 

Cradle of Civilization The Mediterranean Sea connects Europe, Africa and Asia. Food traditions have played a vital role in helping to preserve the uniqueness of this area and local resources such as wheat, olives and grapes. Here, a meal is both the act of eating food and an essential aspect of social and cultural life. The Mediterranean diet implies taking the time to enjoy a meal around the table with several convivial rituals that have survived for generations still practiced today. Mediterranean people spend more time preparing and tasting their meals than anyone else. With a healthy diet that ensures the preservation of agricultural biodiversity, 

The Mediterranean diet is fully sustainable

Protecting the Ecosystem The Pacific islands, the Western Indian Ocean and the islands of the Caribbean region are small, diverse and remote, resulting in native and self-reliant cultures and economies; unique island nations they share the same challenges. The rise in coastal flooding, the salt levels within the soil and changes in rainfall levels lead to contamination and greatly reduce production in cultivation. This lack of food security also applies to fishing activities.

Food without Water The arid zones are quite different from one another. They differ in soil types, flora and fauna, water balance and levels of human activity. Another misconception is that these places are uninhabited when in fact a fifth of the world’s population live in arid zones and suffer from a distinct lack of water. What makes then similar is dryness, measured by weather temperature and rainfall. This index consists of three main categories: super dry, dry and semi-dry. For centuries, man has tried to promote and utilize different techniques in order to find one system for managing hydric sources, such as rainwater collection or water retention. Research has enabled farmers to measure their levels of rainfall locally and either use innovations suited to their conditions, or adapt their own traditional methods to ensure better water utilization levels. Still, the lack of water and the impact of climate change remain a matter of urgency.

Discover the Connection between Geography and Food

with 
Knowledge Tourism

tema@arezza.net  skype arezza1  arezza.org