The Fifth
Avenue Historic District is significant
both in Nashville's commercial history and architectural development. Located
in the central business district, this area has traditionally been the retail
center of the city and its architecture is reflective of a period of prosperity
from 1870 to the 1930s.
The buildings
pre-date 1935 and most retain their original
architectural character
Before the
Civil War the Fifth Avenue area was characterized
by up to three- story brick stores and residences while most of the city's commercial
activities centered on nearby Second Avenue. The post-war prosperity brought about
an expansion of activities with the Church Street and Fifth Avenue area one of
the main centers of this development. Companies specializing in dry goods and
clothing relocated here. Property changed hands often during this period with
new brick buildings erected on the site of former residences and vacant lots.
The oldest
buildings from this era are the St. Cloud Block
and the Thompson Building both of which were constructed in the late 1860s. The
St. Cloud Block was built on the site of the St. Cloud Hotel and was a major
storehouse for three businesses. One of the developers was Charles Thompson who
opened an adjacent dry goods company in 1868 at 213 Fifth Avenue North. On
Fourth Avenue the 219-221 Building was constructed in 1871; occupied by the McEwen
Steam Laundry Company, it was the largest cleaning establishment in the city.
All three buildings were three-story with Second Empire and Italianate
detailing.
Between
1870 and 1890 seven major buildings were constructed
along Fifth Avenue, Fourth Avenue and Church Street. Most of these were
designed in the Italianate, Romanesque or Chicago commercial styles. Occupants
of these buildings catered to middle and upper-class women who shopped for
clothing, shoes, sewing goods and household items. Other establishments listed
were music teachers, hair dressers, and sewing machine companies.
Many of Nashville's department stores opened their doors
in the area during the late 19th century
Another
major business of this period was the Jesse French
Piano Company, one of the largest piano makers in the South, which constructed
the ornate building at 240 Fifth Avenue in 1889. Other major businesses
including the Kress Company, W.T. Grant Company, and Woolworths have or
continue to occupy buildings in the district.
During the
1890s a distinctly Victorian phenomenon
appeared in the downtown area. Fourth Avenue between Church and Union became
known as the "Men's Quarter" with the city's most famous saloons and
gambling houses located along this block. The corresponding block on Fifth
Avenue became the center for women's shopping where businesses catered
primarily to female clients.
Between
1890 and 1910 the Fifth Avenue area reached its height
of popularity as the retail center of the city. In 1903 the Nashville Arcade
created a new shopping complex for the downtown area along this block between
Fourth and Fifth. Motion picture theatres were found along Fifth Avenue. At 235
Fifth Avenue was the Strand Theatre, and on the east side of the street was the
Rex and Fifth Avenue Theatres. These early theatres provided amusement for
children while mothers shopped along the street. Construction of new retail
establishments continued along Church Street and Fifth Avenue into the 1930s. The
last building erected in the district was the five-story Art Deco Kress
Building constructed in 1935; although many storefronts or interiors were
altered in later years, the basic architectural configuration of the district
remained unchanged. These properties constitute an important architectural,
historical and commercial resource reflective of the evolution of downtown
Nashville.